About me
I'm passionate about marketing, technology, and personal growth. I specialize in growth marketing, SEO, and web content. With over 10 years of experience, I've worked on a wide variety of projects and for diverse companies. I look forward to helping you take your digital presence to the next level.

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Personal history
A part of it
I grew up in Bogotá, Colombia, where I began studying Sociology at university. However, when my family's financial circumstances changed, I was forced to look for alternatives. That's how I found a scholarship in Moscow, which allowed me to continue my studies and also opened new doors.
In Moscow, while continuing my academic studies, I began helping my family's business with digital marketing, learning through trial and error. I soon realized that this field was far more fascinating than I had imagined, and my interest in marketing grew organically. After a few years, I decided to broaden my knowledge and study marketing in Salamanca through the Erasmus program.
My real immersion in SEO came when I worked as a Content Manager after moving to Israel. I learned a lot on my own and discovered that web optimization was an area I really enjoyed. It was then that I found inspiration from other professionals in the field, which motivated me to keep learning.
The biggest change in my life was starting my own family, which gave me a new perspective on what truly matters and has allowed me to appreciate small victories even more. Although some projects have been put on hold due to my family priorities, I've always hoped to pick up those dreams again soon. We'll see...
Throughout my life, I have learned valuable lessons that I hope to share on my blog, in the hope that they can serve others in their own journeys and stages of growth.

Work experience
I specialize in digital marketing, deliver impactful results, and have designed growth strategies for companies in various industries.
The twists and turns in my professional life have enriched my career, with SEO and affiliate marketing being the areas I have enjoyed the most.
Growth Marketing Manager
Wix
Full-time
Jan 2023 - Present
Tel Aviv, Israel
Responsible for driving strategic growth initiatives and expanding Wix's presence in Spanish-speaking countries.
Influencer Marketing Manager
Wix Studio
Full-time
Dec 2023 - Mar 2025
Tel Aviv, Israel
Responsible for closing partnerships, managing and monitoring influencer campaigns in Spanish-speaking countries to promote Wix Studio on various social media platforms.
SEO Professor
BIG school
Contract (Remote)
Oct 2024 - Dec 2024
Barcelona, Catalonia, Spain
SEO Instructor in the Growth Marketing Master's Program at BIG School | Second Edition.
Media Buyer
NetBet
Full-time
Aug 2019 - Dec 2022
Tel Aviv, Israel
Management of advertising campaigns with media buying and collaborations with influencers.
Content Manager
NetBet
Full-time
Jan 2018 - Aug 2019
Tel Aviv, Israel
Content writing and translation, support for new website and application features, and creation of localized marketing materials for SEO. Media buying, including campaign negotiations and results optimization.
Marketing Manager
Driver Certification Body
Remote
Oct 2014 - Dec 2017
Bogotá DC, Colombia
Responsible for online and offline marketing activities. Business partnerships with companies and independent collaborators. Management of advertising on Facebook for Business, Instagram, Waze, and Google Ads.
Skills
Key skills to excel in diverse professional contexts.
SEO
Off-Page SEO
Strategic Negotiations
Strategic Partnerships
Website Building
Online Reputation Management
Web Analytics
Keyword Research
Influencer Marketing
Affiliate Marketing
Content Marketing
Languages
Proficient in several languages, facilitating effective communication and collaboration in diverse environments.
🇪🇸 Spanish
Native
🇺🇸 English
Professional
🇷🇺 Russian
Professional
Business Innovation Award
Issued by CCRSolution
Consulting
Commending exemplary expertise in business consulting, driving innovative strategies and impactful outcomes.
Jul 2022
Data Science Excellence Award
Issued by Nexus
Data Science
Recognizing outstanding contributions in pioneering data-driven solutions and strategic insights.
Dec 2023
Honors & Awards
Acknowledgments for exceptional achievements and contributions in professional endeavors.
Recommendations
What colleagues, collaborators, and clients say about their experience working with me.
A results-oriented and collaborative professional
I consider Sebastián an excellent professional, focused on negotiations. His ability to give clear instructions on what he needs is one of Sebastián's main qualities and one of the many I admire. He is results-oriented and always willing to collaborate in a friendly manner. I had the opportunity to work with him at Prensa Libre Guatemala while he was at The Lotter, for approximately two years.
Yonatan Barrios
Digital Specialist
Exceptional professionalism, teaching, and human qualities
Sebastián is an excellent professional. He knows his job perfectly and is very responsible in his duties. He's also the best teacher I've ever had; thanks to him, I've learned so much about my work. He's always willing to help and stands out for his excellent interpersonal skills, kindness, and personal qualities. It's a pleasure to work with him!
Clarissa Gleizer
Marketing Manager
Motivation, confidence and professionalism in every project
From the first project to the next, Sebastián conveys motivation, confidence, and professionalism. He gives his best and is fully committed to his tasks, contributing fresh ideas to help the company achieve its goals. Working with Sebastián is always a pleasure.
David Herrera
SEO Specialist
Creativity and analysis for effective solutions
Working with Sebastian was a true pleasure due to his exceptional problem-solving skills. He approached challenges with a creative and analytical mindset, consistently finding effective solutions. He provided me with essential and insightful advice for growth in my role and how to better achieve my quarterly KPIs.
Amit Sher
Digital marketing expert
Exceptional commitment, initiative, and positive attitude
Working with Sebastian was an absolute pleasure. He took on tasks and responsibilities that went far beyond his job description, which greatly benefited the team. Sebastian was always looking for ways to improve our workflow and content. His positive attitude and positive spirit were something we always looked forward to. Sebastian would undoubtedly be a welcome addition to any company!
Philip Josolowitz-Luce
Advertising copywriter
Rapid learning and exceptional attention to detail
I had the pleasure of introducing Sebastián to the world of SEO. He learns very quickly and is eager to acquire new skills, gain experience, and is always looking for ways to improve his work. Sebastián's attention to detail and his stubbornness in doing things right are his greatest strengths.
Mihaela Sfartz
SEO Manager
Rapid learning and constant innovation
Sebastian not only learns quickly, but he also masters tasks rapidly, whether creative or technical. He can make complex instructions easy to understand and is innovative in finding solutions to problems. Sebastian takes the initiative in finding partners and media platforms to share his work. Overall, he is a highly talented worker capable of working independently or as part of a team.
Ellis Shuman
Author, blogger, book critic, travel writer
Notable for his analytical skills and teamwork
Sebastian excels at using Ahrefs to gather detailed information and has a knack for making data easily understandable. His project management is top-notch, ensuring smooth progress. What truly sets him apart is his ability to listen to the team, integrate our ideas into the strategy, and enrich our projects. His clear communication and respect for teamwork make every project a rewarding experience.
Kevin Anderson
SEO Manager
Creative, proactive, and with exceptional organizational skills
I was fortunate enough to manage Sebastian for two years, and I was very impressed by his ability to find creative solutions, his drive to achieve success, and his incredible organizational skills. He is always looking for ways to improve any project, and he is very good at recognizing when a new technology or tool could improve a process and then taking the initiative to make it happen. I am confident that Sebastian will be a great addition to any team, and I wish him every success.
Greta Yulish
Lead Facilitator
An ambitious, hardworking, and innovative professional.
I had the pleasure of managing Sebastian during his time at theLotter for the past 5 years. During that time, I discovered a very ambitious, hardworking, and innovative person with fantastic ideas.
Sebastian is a true team player and would be a great addition to any team. I have no doubt he will excel at everything he does and I wish him all the best for the future.
Boaz Brindt
Marketing Director